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Face Tape Full Coverage Foundation 35H Medium Honey dupes and alternatives Tarte

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Illumination SPF 50+ Rich

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW22

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 99
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: M2.5 - Medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 90
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6.5
    Shade match 90
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: peachy beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    21.5Y Medium
    Shade match 95
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Sahel - Medium 2.5
    Shade match 98
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Tan
    Shade match 92
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    22.8N Medium
    Shade match 87
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium, neutral undertone

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 35H Medium Honey (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

  6. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich, against Tarte Face Tape Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest shade matchRichScore
Shade match55% of overall99
Colour99#e7ad80#e6ac7fLooks identicalColour difference 0.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Adds SPF 50

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW22, against Tarte Face Tape Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest overall alternativeNW22Score
Shade match55% of overall96
Colour94#e7ad80#efb182Very close colourColour difference 1.5 (0 is identical)
Depth96Light mediumLightCloseDepth difference: 2.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 95/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW22.

Same or better

  • $3 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Illumination SPF 50+ Rich

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation NW22

Best price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.