Face Tape Full Coverage Foundation 35N Medium Neutral dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
66
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Both claim transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 35N Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16, against Tarte Face Tape Full Coverage Foundation in 35N Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade35N Medium NeutralClosest matchGolden Nude 16How they compareScore
Shade match55% of overall88
Colour60%95#e5ac7e#ecae7dLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$2.50 less (6%)
Sephora
