Face Tape Full Coverage Foundation 35N Medium Neutral dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
$14Ulta Beauty(product price)$28 less (67%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
79
Finish & visual result
93
Wear & performance
61
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a warm pink undertone
The closest shade to Tarte Face Tape Full Coverage Foundation 35N Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16, against Tarte Face Tape Full Coverage Foundation in 35N Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade35N Medium NeutralClosest matchO 16How they compareScore
Shade match55% of overall89
Colour60%95#e5ac7e#e7b184Looks identicalColour difference 1.4 (0 is identical)
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$22.01 less (52%)
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