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Face Tape Full Coverage Foundation 51N Deep Neutral dupes and alternatives Tarte

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, in liquid form, without talc.

  • 9 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M13

The equivalent shade and the most similar foundation overall.

Match price
$54Ulta BeautyUlta Beauty
Costs $12 more

Your shade $42 at Sephora · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Olive rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with neutral-olive undertones

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $47SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 51N Deep Neutral (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Close colour
    • Medium tan · Olive undertone

    $32

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Very close colour
    • Tan · Cool undertone

    $32

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Close colour
    • Tan · Cool undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Beyond Matte Liquid Foundation in M13, against Tarte Face Tape Full Coverage Foundation in 51N Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade51N Deep NeutralClosest matchM13Score
Shade match55% of overall89
Colour95#bc7c53#bd794cLooks identicalColour difference 1.4 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M13.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy M13

Match price
$54Ulta BeautyUlta Beauty
Costs $12 more

Your shade $42 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.