Face Tape Full Coverage Foundation 55W rich warm dupes and alternatives Tarte
4.4 (5,909)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
93
Wear & performance
38
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: deep skin with warm undertones
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with neutral golden undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 55W rich warm (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
R.E.M. Beauty Sweetener Foundation in deep 3 w, against Tarte Face Tape Full Coverage Foundation in 55W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade55W rich warmClosest matchdeep 3 wHow they compareScore
Shade match55% of overall95
Colour60%92#985538#9a5a3aVery close colourColour difference 2.0 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type100%33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Same price
Sephora
