Beautler.Your beauty butler

Face Tape Full Coverage Foundation 62W espresso warm dupes and alternatives Tarte

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Balm0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with buildable coverage, without talc.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: R.E.M. Beauty Sweetener Foundation rich 7 nw

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
62W espresso warmChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
rich 7 nw
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
33
Shade match
88out of 100
Colour
86
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · R.E.M. Beauty

    Sweetener Foundation

    rich 6 cn
    Shade match 76
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: rich with cool neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 62W espresso warm (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Looks identical
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    51 Deep Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 51 Deep Peach

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

R.E.M. Beauty Sweetener Foundation in rich 7 nw, against Tarte Face Tape Full Coverage Foundation in 62W espresso warm. Every attribute compared, with its share of the score.

ComparedYour shade62W espresso warmClosest matchrich 7 nwScore
Shade match55% of overall88
Colour86#522b24#4f2c20Very close colourColour difference 2.9 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.4
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 7 nw.

Same or better

  • $7 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy rich 7 nw

Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.