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Shape Tape Full Coverage Matte Concealer 12B fair beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
12B fair beigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
10.5 Light
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
79
Depth
90
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural
    Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 82
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12B fair beige (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    12B Fair Beige

    Tarte Face Tape Full Coverage Foundation, shade 12B Fair Beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  2. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  3. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 33C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 33C

    • Looks identical
    • Fair · Cool undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    0.5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 0.5

    • Looks identical
    • Very fair · Cool undertone

    $39

    SephoraView at Sephora
  5. Ulta Beauty Collection Complexion Crush Foundation

    Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 1C

    • Looks identical
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Tarte Shape Tape Full Coverage Matte Concealer in 12B fair beige. Every attribute compared, with its share of the score.

ComparedYour shade12B fair beigeClosest match10.5 LightScore
Shade match55% of overall86
Colour79#f1d4c3#f7dec8Close colourColour difference 3.8 (0 is identical)
Depth90Very fairVery fairSameDepth difference: 4.4
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light.

Same or better

  • $2 less
  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 10.5 Light

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.