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Shape Tape Full Coverage Matte Concealer 12B fair beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 2.6

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
12B fair beigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Kosas
Tone 2.6
Depth and undertone: Fair · Cool · pink
Finish and coverage: Radiant · Medium coverage
Overall match
73out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
42
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$17SephoraSephora
$15 less (47%)

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12B fair beige (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    12B Fair Beige

    Tarte Face Tape Full Coverage Foundation, shade 12B Fair Beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  2. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  3. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 33C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 33C

    • Looks identical
    • Fair · Cool undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    0.5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 0.5

    • Looks identical
    • Very fair · Cool undertone

    $39

    SephoraView at Sephora
  5. Ulta Beauty Collection Complexion Crush Foundation

    Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 1C

    • Looks identical
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.6, against Tarte Shape Tape Full Coverage Matte Concealer in 12B fair beige. Every attribute compared, with its share of the score.

ComparedYour shade12B fair beigeClosest matchTone 2.6Score
Shade match55% of overall97
Colour96#f1d4c3#edcfbfLooks identicalColour difference 1.3 (0 is identical)
Depth96Very fairFairCloseDepth difference: 2.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 73/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.6.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Tone 2.6

Best price
$17SephoraSephora
$15 less (47%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.