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Shape Tape Full Coverage Matte Concealer 12B fair beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, with medium coverage.

  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Crème Brulee

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
12B fair beigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
NARS
Crème Brulee
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
81
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Affogato
    Shade match 84
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: L1.25 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 83
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Soft Matte Complete Concealer

    Vanilla
    Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: L2 - Very light with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Cannelle
    Shade match 66
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    66
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: L2.75 - Light with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12B fair beige (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    12B Fair Beige

    Tarte Face Tape Full Coverage Foundation, shade 12B Fair Beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  2. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  3. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 33C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 33C

    • Looks identical
    • Fair · Cool undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    0.5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 0.5

    • Looks identical
    • Very fair · Cool undertone

    $39

    SephoraView at Sephora
  5. Ulta Beauty Collection Complexion Crush Foundation

    Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 1C

    • Looks identical
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Crème Brulee, against Tarte Shape Tape Full Coverage Matte Concealer in 12B fair beige. Every attribute compared, with its share of the score.

ComparedYour shade12B fair beigeClosest matchCrème BruleeScore
Shade match55% of overall88
Colour81#f1d4c3#f0d0b6Close colourColour difference 3.5 (0 is identical)
Depth97Very fairFairCloseDepth difference: 1.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Crème Brulee.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Crème Brulee

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.