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Shape Tape Full Coverage Matte Concealer 12N fair neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a natural finish, without talc.

Closest shade matchClosest overall alternative: Clinique Even Better All-Over Concealer + Eraser CN 10 Alabaster

The equivalent shade and the most similar concealer overall.

Best price
$22SephoraSephora
$10 less (31%)

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    12N Fair Neutral

    Tarte Face Tape Full Coverage Foundation, shade 12N Fair Neutral

    • Very close colour
    • Very fair · Cool undertone

    $42

Closest foundations

  1. TIRTIR Mask Fit Red Cushion

    17C PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 17C PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

  2. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    1C Ultimate

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 1C Ultimate

    • Looks identical
    • Very fair · Cool undertone

    $47

  3. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    1.5

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 1.5

    • Looks identical
    • Very fair · Cool undertone

    $39

  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    015 Fair

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 015 Fair

    • Looks identical
    • Very fair · Cool · rosy undertone

    $52

  5. MAC Cosmetics Studio Radiance Skin Tint Stick

    LIGHTEST 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade LIGHTEST 2

    • Looks identical
    • Very fair · Cool · pink undertone

    $38

  6. Dior Forever Natural Matte Velvet Compact Foundation

    1CR IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1CR IN

    • Very close colour
    • Very fair · Cool · pink undertone

    $64

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better All-Over Concealer + Eraser in CN 10 Alabaster, against Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N fair neutralClosest matchCN 10 AlabasterScore
Shade match55% of overall90
Colour90#f0d8c4#f7dbc1Very close colourColour difference 2.3 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 77/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better All-Over Concealer + Eraser in CN 10 Alabaster.

Same or better

  • $10 less
  • Very close colour
  • Similar undertone (neutral vs cool)
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy CN 10 Alabaster

Best price
$22SephoraSephora
$10 less (31%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.