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Shape Tape Full Coverage Matte Concealer 12S fair dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
12S fairChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
13.0 Light Natural
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
87out of 100
Colour
93
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 84
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 81
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12S fair (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Close colour
    • Very fair · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Natural Matte Velvet Compact Foundation

    1N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1N

    • Looks identical
    • Very fair · Warm undertone

    $64

    SephoraView at Sephora
  2. Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1

    Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50, shade Shade 1

    • Looks identical
    • Very fair · Warm undertone

    $26.60

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Fair Ivory

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Fair Ivory

    • Looks identical
    • Very fair · Warm · yellow undertone

    $39

    SephoraView at Sephora
  4. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    4 Golden

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 4 Golden

    • Looks identical
    • Very fair · Warm · golden undertone

    $58

    SephoraView at Sephora
  5. Revolution Beauty Skin Silk Serum Foundation

    F1

    Revolution Beauty Skin Silk Serum Foundation, shade F1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $15

    Ulta BeautyView at Ulta Beauty
  6. Natasha Denona HY-GLAM Powder Foundation

    Y1

    Natasha Denona HY-GLAM Powder Foundation, shade Y1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $55

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Tarte Shape Tape Full Coverage Matte Concealer in 12S fair. Every attribute compared, with its share of the score.

ComparedYour shade12S fairClosest match13.0 Light NaturalScore
Shade match55% of overall87
Colour93#eed5c1#f0d2baVery close colourColour difference 1.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.

Same or better

  • $2 less
  • Very close colour
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 13.0 Light Natural

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.