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Shape Tape Full Coverage Matte Concealer 12S fair dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches vegan, without talc or alcohol denat.

  • 27 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Almond

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
12S fairChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Too Faced
Almond
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
70
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
79
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12S fair (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Close colour
    • Very fair · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Natural Matte Velvet Compact Foundation

    1N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1N

    • Looks identical
    • Very fair · Warm undertone

    $64

    SephoraView at Sephora
  2. Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1

    Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50, shade Shade 1

    • Looks identical
    • Very fair · Warm undertone

    $26.60

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Fair Ivory

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Fair Ivory

    • Looks identical
    • Very fair · Warm · yellow undertone

    $39

    SephoraView at Sephora
  4. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    4 Golden

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 4 Golden

    • Looks identical
    • Very fair · Warm · golden undertone

    $58

    SephoraView at Sephora
  5. Revolution Beauty Skin Silk Serum Foundation

    F1

    Revolution Beauty Skin Silk Serum Foundation, shade F1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $15

    Ulta BeautyView at Ulta Beauty
  6. Natasha Denona HY-GLAM Powder Foundation

    Y1

    Natasha Denona HY-GLAM Powder Foundation, shade Y1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $55

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond, against Tarte Shape Tape Full Coverage Matte Concealer in 12S fair. Every attribute compared, with its share of the score.

ComparedYour shade12S fairClosest matchAlmondScore
Shade match55% of overall87
Colour79#eed5c1#fbd8bbClose colourColour difference 3.8 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond.

Same or better

  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Almond

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.