Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches made for combination skin, with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $32 at Sephora
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $32 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beauty$30View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (6%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$18 less (56%)Matches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephora$2 less (6%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: very fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same warm undertoneSame full coverageBoth claim not settling into lines
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$18 less (56%)Matches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraThe closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12S fair (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
20S Light Sand
$42
1N
$64
Shade 1
$26.60
Fair Ivory
$39
4 Golden
$58
F1
$15
Y1
$55
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00, against Tarte Shape Tape Full Coverage Matte Concealer in 12S fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00.
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC5, against Tarte Shape Tape Full Coverage Matte Concealer in 12S fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC5.
10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N00
SephoraYour shade $32 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC5
SephoraYour shade $32 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
