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Shape Tape Full Coverage Matte Concealer 12S fair dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol6Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cannelle

The equivalent shade and the most similar concealer overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 89
    $36SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: L2.2 - Light with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 85
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 77
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Chantilly
    Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: L1 - Very light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 73
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: L2.5 - Light with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12S fair (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Close colour
    • Very fair · Warm · golden undertone

    $42

Closest foundations

  1. Dior Forever Natural Matte Velvet Compact Foundation

    1N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1N

    • Looks identical
    • Very fair · Warm undertone

    $64

  2. Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1

    Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50, shade Shade 1

    • Looks identical
    • Very fair · Warm undertone

    $26.60

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Fair Ivory

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Fair Ivory

    • Looks identical
    • Very fair · Warm · yellow undertone

    $39

  4. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    4 Golden

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 4 Golden

    • Looks identical
    • Very fair · Warm · golden undertone

    $58

  5. Revolution Beauty Skin Silk Serum Foundation

    F1

    Revolution Beauty Skin Silk Serum Foundation, shade F1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $15

  6. Natasha Denona HY-GLAM Powder Foundation

    Y1

    Natasha Denona HY-GLAM Powder Foundation, shade Y1

    • Looks identical
    • Very fair · Warm · yellow undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Cannelle, against Tarte Shape Tape Full Coverage Matte Concealer in 12S fair. Every attribute compared, with its share of the score.

ComparedYour shade12S fairClosest matchCannelleScore
Shade match55% of overall92
Colour87#eed5c1#f7d9beVery close colourColour difference 2.7 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.5
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cannelle.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy Cannelle

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.