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Shape Tape Full Coverage Matte Concealer 16N fair-light neutral dupes and alternatives Tarte

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with a natural finish, without silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (for neutral undertones)

The equivalent shade and the most similar concealer overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 84
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    High confidence· Digital match

    View match
  2. Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  4. Shade match 81
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 16N fair-light neutral (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    16N Fair-Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Fair · Cool undertone

    $42

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    110

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 110

    • Looks identical
    • Fair · Cool · pink undertone

    $44

  2. Well People Supernatural Complexion Stick

    10 Fair Cool

    Well People Supernatural Complexion Stick, shade 10 Fair Cool

    • Looks identical
    • Fair · Cool undertone

    $18.20

  3. Dior Forever Skin Glow Foundation

    1CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 1CR Cool Rosy

    • Looks identical
    • Fair · Cool · rosy undertone

    $60

  4. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 1C

    • Looks identical
    • Fair · Cool undertone

    $42

  5. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Fair · Cool · pink undertone

    $39.50

  6. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW7

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW7

    • Looks identical
    • Fair · Cool undertone

    $46

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones), against Tarte Shape Tape Full Coverage Matte Concealer in 16N fair-light neutral. Every attribute compared, with its share of the score.

ComparedYour shade16N fair-light neutralClosest match20.0 Medium (for neutral undertones)Score
Shade match55% of overall85
Colour91#eecebb#e8ccb7Very close colourColour difference 2.1 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones).

Same or better

  • $18 less
  • Very close colour
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 20.0 Medium (for neutral undertones)

Best price
$14SephoraSephora
$18 less (56%)

Your shade $32 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.