Beautler.Your beauty butler

Shape Tape Full Coverage Matte Concealer 20B light dupes and alternatives Tarte

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 1C

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3 Fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium
    Shade match 87
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Fair-Medium with cool undertones

    High confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Shade match 87
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  3. Shade match 88
    $35SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair skin with cool undertones

    High confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 89
    $14SephoraSephora$18 less (56%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    High confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 88
    $14SephoraSephora$18 less (56%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    High confidence· Digital match

    View match
  6. Shade match 87
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  7. Shade match 86
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  8. Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair
    Shade match 73
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Fair with netural warm undertones

    High confidence· Digital match

    View match
  10. Shade match 94
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  11. Shade match 78
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  12. #14 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 92
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light with cool beige undertones

    High confidence· Digital match

    View match
  13. Shade match 84
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  14. Shade match 76
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  15. Shade match 87
    $42SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair
    Shade match 64
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Fair with netural/warm undertones

    High confidence· Digital match

    View match
  17. #19 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral
    Shade match 83
    $32SephoraSephoraSame price

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light medium skin with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20B light (Fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    16N Fair-Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Fair · Cool undertone

    $42

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW7

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW7

    • Looks identical
    • Fair · Cool undertone

    $46

  2. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Fair · Cool · pink undertone

    $39.50

  3. LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    LP4

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade LP4

    • Looks identical
    • Fair · Cool · pink undertone

    $28

  4. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sandstone

    MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick, shade Sandstone

    • Very close colour
    • Fair · Cool · pink undertone

    $38

  5. Dior Forever Natural Matte Velvet Compact Foundation

    2CR IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2CR IN

    • Very close colour
    • Fair · Cool · pink undertone

    $64

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Porcelain LP4

    • Very close colour
    • Fair · Cool · pink undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1C, against Tarte Shape Tape Full Coverage Matte Concealer in 20B light. Every attribute compared, with its share of the score.

ComparedYour shade20B lightClosest shade match1CScore
Shade match55% of overall94
Colour90#e8cbb8#eecdb4Very close colourColour difference 2.3 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3 Fair, against Tarte Shape Tape Full Coverage Matte Concealer in 20B light. Every attribute compared, with its share of the score.

ComparedYour shade20B lightClosest overall alternative3 FairScore
Shade match55% of overall91
Colour87#e8cbb8#eed3c5Very close colourColour difference 2.7 (0 is identical)
Depth92FairVery fairCloseDepth difference: 4.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3 Fair.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Runs slightly lighter
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 1C

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3 Fair

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.