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Shape Tape Full Coverage Matte Concealer 20B light dupes and alternatives Tarte

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol2Vegan3Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches with full coverage, cruelty-free.

  • 24 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl TruBlend Undercover Concealer Light Ivory

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
20B lightChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Light Ivory
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
93
Depth
93
Undertone
45
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$19.01 less (59%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    TruBlend Undercover Concealer

    Porcelain
    Shade match 81
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8
    Shade match 78
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  3. #4 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Sand 1.45
    Shade match 76
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  4. #5 · CoverGirl

    TruBlend Undercover Concealer

    Classic Ivory
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Same matte finishSame full coverageNo fragrance listed

    Differences: Slightly deeperSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20B light (Fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    16N Fair-Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW7

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW7

    • Looks identical
    • Fair · Cool undertone

    $46

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Fair · Cool · pink undertone

    $39.50

    SephoraView at Sephora
  3. LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    LP4

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade LP4

    • Looks identical
    • Fair · Cool · pink undertone

    $28

    SephoraView at Sephora
  4. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sandstone

    MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick, shade Sandstone

    • Very close colour
    • Fair · Cool · pink undertone

    $38

    SephoraView at Sephora
  5. Dior Forever Natural Matte Velvet Compact Foundation

    2CR IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2CR IN

    • Very close colour
    • Fair · Cool · pink undertone

    $64

    SephoraView at Sephora
  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Porcelain LP4

    • Very close colour
    • Fair · Cool · pink undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl TruBlend Undercover Concealer in Light Ivory, against Tarte Shape Tape Full Coverage Matte Concealer in 20B light. Every attribute compared, with its share of the score.

ComparedYour shade20B lightClosest matchLight IvoryScore
Shade match55% of overall81
Colour93#e8cbb8#f0d2beVery close colourColour difference 1.7 (0 is identical)
Depth93FairVery fairCloseDepth difference: 3.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone45Cool · pinkNeutral · neutral goldenDifferentcandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Light Ivory.

Same or better

  • $19.01 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • No fragrance listed

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Light Ivory

Match price
$12.99Ulta BeautyUlta Beauty
$19.01 less (59%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.