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Shape Tape Full Coverage Matte Concealer 20B light dupes and alternatives Tarte

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 120C

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
20B lightChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
120C
Depth and undertone: Fair · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
77out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
42
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
92out of 100
Colour
88
Depth
95
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral
    Shade match 83
    $32SephoraSephoraSame price

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20B light (Fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    16N Fair-Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW7

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW7

    • Looks identical
    • Fair · Cool undertone

    $46

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Fair · Cool · pink undertone

    $39.50

    SephoraView at Sephora
  3. LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    LP4

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade LP4

    • Looks identical
    • Fair · Cool · pink undertone

    $28

    SephoraView at Sephora
  4. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sandstone

    MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick, shade Sandstone

    • Very close colour
    • Fair · Cool · pink undertone

    $38

    SephoraView at Sephora
  5. Dior Forever Natural Matte Velvet Compact Foundation

    2CR IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2CR IN

    • Very close colour
    • Fair · Cool · pink undertone

    $64

    SephoraView at Sephora
  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Porcelain LP4

    • Very close colour
    • Fair · Cool · pink undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 120C, against Tarte Shape Tape Full Coverage Matte Concealer in 20B light. Every attribute compared, with its share of the score.

ComparedYour shade20B lightClosest match120CScore
Shade match55% of overall92
Colour88#e8cbb8#f3d0b8Very close colourColour difference 2.5 (0 is identical)
Depth95FairFairSameDepth difference: 3.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 120C.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 120C

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.