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Shape Tape Full Coverage Matte Concealer 20S light sand dupes and alternatives Tarte

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan1Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 03 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
20S light sandChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Kosas
Tone 03 W
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Cannelle

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
20S light sandChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
Cannelle
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 04 N
    Overall 72
    $32SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with neutral yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    250 Bisque W
    Overall 84
    $32SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: light with yellow undertones

    High confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    260 Bisque N
    Overall 84
    $32SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: light with peachy undertones

    High confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    02 Fair Golden
    Overall 77
    $32SephoraSephoraSame price

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: fair with golden-olive undertones

    High confidence· Digital match

    View match
  5. #7 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    95 Ivoire W
    Overall 81
    $32Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: fair with yellow undertones

    High confidence· Digital match

    View match
  6. #8 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Overall 83
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: L2.5 - Light with cool undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20S light sand (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    1.5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 1.5WP

    • Looks identical
    • Fair · Warm · peach undertone

    $49

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD11

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD11

    • Looks identical
    • Fair · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Makeup By Mario SurrealSkin Natural Finish Foundation

    3 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 3 W

    • Looks identical
    • Fair · Warm undertone

    $48

    SephoraView at Sephora
  4. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 50W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 50W

    • Looks identical
    • Fair · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Natural Matte Velvet Compact Foundation

    2N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2N

    • Looks identical
    • Fair · Warm undertone

    $64

    SephoraView at Sephora
  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    160

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 160

    • Very close colour
    • Fair · Warm · peach undertone

    $44

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 03 W, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest shade matchTone 03 WScore
Shade match55% of overall95
Colour92#e7c9b0#eecdb6Very close colourColour difference 2.0 (0 is identical)
Depth96FairFairSameDepth difference: 2.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 72/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 03 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Cannelle, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest overall alternativeCannelleScore
Shade match55% of overall84
Colour79#e7c9b0#f7d9beClose colourColour difference 3.8 (0 is identical)
Depth77FairVery fairSome differenceDepth difference: 8.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cannelle.

Same or better

  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 03 W

Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Cannelle

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.