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Shape Tape Full Coverage Matte Concealer 20S light sand dupes and alternatives Tarte

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, with medium coverage, in cream form.

  • 4 matches have no formulation listed and are not shown.
  • 4 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cannelle

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
20S light sandChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
Cannelle
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
79
Depth
77
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: L2.5 - Light with cool undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20S light sand (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    1.5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 1.5WP

    • Looks identical
    • Fair · Warm · peach undertone

    $49

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD11

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD11

    • Looks identical
    • Fair · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Makeup By Mario SurrealSkin Natural Finish Foundation

    3 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 3 W

    • Looks identical
    • Fair · Warm undertone

    $48

    SephoraView at Sephora
  4. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 50W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 50W

    • Looks identical
    • Fair · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Natural Matte Velvet Compact Foundation

    2N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2N

    • Looks identical
    • Fair · Warm undertone

    $64

    SephoraView at Sephora
  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    160

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 160

    • Very close colour
    • Fair · Warm · peach undertone

    $44

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Cannelle, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest matchCannelleScore
Shade match55% of overall84
Colour79#e7c9b0#f7d9beClose colourColour difference 3.8 (0 is identical)
Depth77FairVery fairSome differenceDepth difference: 8.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cannelle.

Same or better

  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Cannelle

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.