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Shape Tape Full Coverage Matte Concealer 20S light sand dupes and alternatives Tarte

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in liquid form.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 250 Bisque W

The equivalent shade and the most similar concealer overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $32SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: light with peachy undertones

    High confidence· Digital match

    View match
  2. Shade match 88
    $32Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: fair with yellow undertones

    High confidence· Digital match

    View match
  3. Shade match 90
    $32SephoraSephoraSame price

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: fair with golden-olive undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20S light sand (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

Closest foundations

  1. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    1.5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 1.5WP

    • Looks identical
    • Fair · Warm · peach undertone

    $49

  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD11

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD11

    • Looks identical
    • Fair · Warm · golden undertone

    $69

  3. Makeup By Mario SurrealSkin Natural Finish Foundation

    3 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 3 W

    • Looks identical
    • Fair · Warm undertone

    $48

  4. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 50W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 50W

    • Looks identical
    • Fair · Warm undertone

    $12

  5. Dior Forever Natural Matte Velvet Compact Foundation

    2N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2N

    • Looks identical
    • Fair · Warm undertone

    $64

  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    160

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 160

    • Very close colour
    • Fair · Warm · peach undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 250 Bisque W, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest match250 Bisque WScore
Shade match55% of overall93
Colour88#e7c9b0#e2cab0Very close colourColour difference 2.6 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 84/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 250 Bisque W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Medium rather than full coverage
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 250 Bisque W

Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.