Shape Tape Full Coverage Matte Concealer 22B light beige dupes and alternatives Tarte
4.5 (38,566)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same full coverage· Claims transfer resistance
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
70
Wear & performance
49
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: fair skin with cool rosy undertones
Matches: Same cool undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same cool undertone· Same full coverage· Claims transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
49
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: light skin with cool rosy undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 22B light beige (Fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2C, against Tarte Shape Tape Full Coverage Matte Concealer in 22B light beige. Every attribute compared, with its share of the score.
ComparedYour shade22B light beigeClosest shade match2CHow they compareScore
Shade match55% of overall88
Colour60%81#e9c8b9#eac0aaClose colourColour difference 3.5 (0 is identical)
Depth15%94FairLightCloseDepth difference: 3.2
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 78/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.5 Light Beige, against Tarte Shape Tape Full Coverage Matte Concealer in 22B light beige. Every attribute compared, with its share of the score.
ComparedYour shade22B light beigeClosest overall alternative11.5 Light BeigeHow they compareScore
Shade match55% of overall85
Colour60%78#e9c8b9#e0bea8Close colourColour difference 3.8 (0 is identical)
Depth15%88FairLightCloseDepth difference: 5.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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