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Shape Tape Full Coverage Matte Concealer 27B light-medium beige dupes and alternatives Tarte

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 7 matches have no skin type listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2W1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27B light-medium beigeChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
2W1
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
70out of 100
Colour
82
Depth
96
Undertone
25
High confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $2 more

Your shade $32 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27B light-medium beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    22B Light Beige

    Tarte Face Tape Full Coverage Foundation, shade 22B Light Beige

    • Very close colour
    • Light · Cool · pink undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR22

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR22

    • Very close colour
    • Light · Cool · rosy undertone

    $81

    Ulta BeautyView at Ulta Beauty
  3. NARS Natural Radiant Longwear Foundation

    Yukon

    NARS Natural Radiant Longwear Foundation, shade Yukon

    • Very close colour
    • Fair · Cool undertone

    $55

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Glow Foundation

    2CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    SephoraView at Sephora
  6. TIRTIR Mask Fit Red Cushion

    22C PEACH BEIGE

    TIRTIR Mask Fit Red Cushion, shade 22C PEACH BEIGE

    • Very close colour
    • Light · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1, against Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige. Every attribute compared, with its share of the score.

ComparedYour shade27B light-medium beigeClosest shade match2W1Score
Shade match55% of overall70
Colour82#e7c0ab#e7ba9cClose colourColour difference 3.4 (0 is identical)
Depth96LightLightSameDepth difference: 2.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone25Cool · pinkWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyDry, normal, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 69/100Shade match 70/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1.

Same or better

  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 2W1

Best price
$34SephoraSephora
Costs $2 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.