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Shape Tape Full Coverage Matte Concealer 27B light-medium beige dupes and alternatives Tarte

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in serum form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Vanilla

The equivalent shade and the most similar concealer overall.

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27B light-medium beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    22B Light Beige

    Tarte Face Tape Full Coverage Foundation, shade 22B Light Beige

    • Very close colour
    • Light · Cool · pink undertone

    $42

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

  2. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR22

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR22

    • Very close colour
    • Light · Cool · rosy undertone

    $81

  3. NARS Natural Radiant Longwear Foundation

    Yukon

    NARS Natural Radiant Longwear Foundation, shade Yukon

    • Very close colour
    • Fair · Cool undertone

    $55

  4. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

  5. Dior Forever Skin Glow Foundation

    2CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

  6. TIRTIR Mask Fit Red Cushion

    22C PEACH BEIGE

    TIRTIR Mask Fit Red Cushion, shade 22C PEACH BEIGE

    • Very close colour
    • Light · Cool undertone

    $25

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Vanilla, against Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige. Every attribute compared, with its share of the score.

ComparedYour shade27B light-medium beigeClosest matchVanillaScore
Shade match55% of overall82
Colour85#e7c0ab#e3b79cClose colourColour difference 3.0 (0 is identical)
Depth91LightLightSameDepth difference: 4.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Vanilla.

Same or better

  • $20 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Vanilla

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.