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Shape Tape Full Coverage Matte Concealer 27S light-medium sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2W

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $34SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $32SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: light with pinky undertones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $30SephoraSephora$2 less (6%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Light, Warm Olive

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 95
    $8Ulta BeautyUlta Beauty$24 less (75%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Satin rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $38SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Light, Neutral

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 78
    $39SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Light, Cool Rosy

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 91
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Ivory
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$24 less (75%)

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim not settling into lines

    Differences: Satin rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: light with warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 75
    $35SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light skin with cool undertones

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $42SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    Liquid Touch Brightening Concealer

    250W
    Shade match 90
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  23. #25 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$24 less (75%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneSatin rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 27S Light-Medium Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

Closest foundations

  1. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

  2. Dior Forever Skin Glow Foundation

    2W Warm

    Dior Forever Skin Glow Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

  4. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

  5. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Sand

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Sand

    • Looks identical
    • Light · Warm · golden undertone

    $45

  6. Milani Conceal + Perfect Blur Out Skin Tint Stick

    005

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 005

    • Looks identical
    • Light · Warm undertone

    $18.49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.

ComparedYour shade27S light-medium sandClosest shade match2WScore
Shade match55% of overall97
Colour96#e6bc9b#ebbf9fLooks identicalColour difference 1.2 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.

ComparedYour shade27S light-medium sandClosest overall alternativeLight IvoryScore
Shade match55% of overall92
Colour95#e6bc9b#edc1a0Looks identicalColour difference 1.5 (0 is identical)
Depth95LightLightSameDepth difference: 2.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2W

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.