Shape Tape Full Coverage Matte Concealer 27S light-medium sand dupes and alternatives Tarte
4.5 (38,566)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
83
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: light with neutral undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Hydrating Camo Concealer in Medium Peach, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.
ComparedYour shade27S light-medium sandClosest shade matchMedium PeachHow they compareScore
Shade match55% of overall95
Colour60%92#e6bc9b#efbe99Very close colourColour difference 2.0 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.9
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared60
Finish35%34MatteSatinDifferentSatin finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyDry, combination, normalBoth marketed for normal/combination skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.
ComparedYour shade27S light-medium sandClosest overall alternativeLight IvoryHow they compareScore
Shade match55% of overall92
Colour60%95#e6bc9b#edc1a0Looks identicalColour difference 1.5 (0 is identical)
Depth15%95LightLightSameDepth difference: 2.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyOily, combination, normalBoth marketed for normal/combination/oily skin
Overall match 91/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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