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Shape Tape Full Coverage Matte Concealer 27S light-medium sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2W1

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
27S light-medium sandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
2W1
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
55
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $2 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C
    Shade match 91
    $32SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: light with pinky undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    250W
    Shade match 90
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 27S Light-Medium Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

    WalmartView at Walmart
  2. Dior Forever Skin Glow Foundation

    2W Warm

    Dior Forever Skin Glow Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

    SephoraView at Sephora
  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

    SephoraView at Sephora
  4. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Sand

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Sand

    • Looks identical
    • Light · Warm · golden undertone

    $45

    Ulta BeautyView at Ulta Beauty
  6. Milani Conceal + Perfect Blur Out Skin Tint Stick

    005

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 005

    • Looks identical
    • Light · Warm undertone

    $18.49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.

ComparedYour shade27S light-medium sandClosest match2W1Score
Shade match55% of overall96
Colour93#e6bc9b#e7ba9cVery close colourColour difference 1.7 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyDry, normal, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1.

Same or better

  • Very close colour
  • Same warm undertone
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 2W1

Best price
$34SephoraSephora
Costs $2 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.