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Shape Tape Full Coverage Matte Concealer 29N light-medium dupes and alternatives Tarte

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, with a satin finish, without talc.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Light Peach

The equivalent shade and the most similar concealer overall.

Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 29N light-medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    22N Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 22N Light Neutral

    • Close colour
    • Fair · Cool undertone

    $42

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Fair Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Fair Cool

    • Looks identical
    • Light · Cool undertone

    $16

  3. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    130 Medium Cool

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 130 Medium Cool

    • Looks identical
    • Light · Cool undertone

    $18.99

  4. Kosas Revealer Skin-Improving Foundation SPF 25

    Light Cool 150

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light Cool 150

    • Looks identical
    • Light · Cool · pink undertone

    $45

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

  6. Dior Forever Skin Glow Foundation

    2CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Light Peach, against Tarte Shape Tape Full Coverage Matte Concealer in 29N light-medium. Every attribute compared, with its share of the score.

ComparedYour shade29N light-mediumClosest matchLight PeachScore
Shade match55% of overall90
Colour84#e3bda2#ecbd99Close colourColour difference 3.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, normalBoth marketed for normal/​combination skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Light Peach.

Same or better

  • $24 less
  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Satin finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Light Peach

Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.