Shape Tape Full Coverage Matte Concealer 29N light-medium dupes and alternatives Tarte
Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium1
- Full0
Finish
- Matte1
- Natural0
- Satin0
- Radiant0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, in cream form, without talc.
- 3 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Honey
The equivalent shade and the most similar concealer overall.

29N light-mediumChange shade
- 16N fair-light neutral
- 8B porcelain beige
- 12B fair beige
- 12N fair neutral
- 12S fair
- 20B light
- 20S light sand
- 22N light neutral
- 22B light beige
- 27H light-medium honey
- 27S light-medium sand
- 27B light-medium beige
- 29N light-mediumcurrent shade
- 34S medium sand
- 35H medium honey
- 35N medium
- 36S medium-tan sand
- 37G medium-tan golden
- 38N medium-tan neutral
- 42S tan sand
- 44H tan
- 47H tan-deep honey
- 47S tan-deep sand
- 48G tan-deep golden
- 49W tan-deep warm
- 51H deep honey
- 53G deep golden
- 53N deep
- 53S deep sand
- 53H deep honey
- 54H deep honey
- 55W rich warm
- 57G rich golden
- 57S rich sand
- 57N rich
- 57H rich honey
- 59H rich honey
- 59W rich warm
- 60N mahogany
- 60H mahogany honey
- 60W mahogany warm
- 61H espresso
- 61G espresso golden
- 61N espresso neutral
- 62H espresso honey
- 62W espresso warm
- 63N espresso neutral
- 64W espresso warm

- Overall match
- 92out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 93
- Wear (Wear & performance)
- 88
- Skin (Skin suitability)
- 100
- Shade match
- 92out of 100
- Colour
- 87
- Depth
- 99
- Undertone
- 100
Your shade $32 at Sephora
Where to buy Honey
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 29N light-medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
22N Light Neutral
Tarte Face Tape Full Coverage Foundation, shade 22N Light Neutral
- Close colour
- Fair · Cool undertone
$42
Closest foundations
2C Madeleine
Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine
- Same depth, colour not measured
- Light · Cool undertone
$54
Fair Cool
Ulta Beauty Collection Moisturizing Complexion Stick, shade Fair Cool
- Looks identical
- Light · Cool undertone
$16
130 Medium Cool
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 130 Medium Cool
- Looks identical
- Light · Cool undertone
$18.99

Light Cool 150
Kosas Revealer Skin-Improving Foundation SPF 25, shade Light Cool 150
- Looks identical
- Light · Cool · pink undertone
$45
2CR Cool Rosy
Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy
- Very close colour
- Light · Cool · rosy undertone
$60
2CR Cool Rosy
Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy
- Very close colour
- Light · Cool · rosy undertone
$60
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Soft Matte Complete Concealer in Honey, against Tarte Shape Tape Full Coverage Matte Concealer in 29N light-medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Soft Matte Complete Concealer in Honey.
Same or better
- Very close colour
- Same cool undertone
- Same matte finish
- Medium rather than full coverage
- Both claim a blurring effect
- Both claim 12-hour wear
- Both claim not settling into lines
- No fragrance listed
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy Honey
Your shade $32 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.