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Shape Tape Full Coverage Matte Concealer 29N light-medium dupes and alternatives Tarte

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with a matte finish, in liquid form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer N12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
29N light-mediumChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
N12
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
85out of 100
Colour
90
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
29N light-mediumChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Light Ivory
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral
    Shade match 80
    $31SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5
    Shade match 75
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 29N light-medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    22N Light Neutral

    Tarte Face Tape Full Coverage Foundation, shade 22N Light Neutral

    • Close colour
    • Fair · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Fair Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Fair Cool

    • Looks identical
    • Light · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    130 Medium Cool

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 130 Medium Cool

    • Looks identical
    • Light · Cool undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Skin-Improving Foundation SPF 25

    Light Cool 150

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light Cool 150

    • Looks identical
    • Light · Cool · pink undertone

    $45

    SephoraView at Sephora
  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Glow Foundation

    2CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N12, against Tarte Shape Tape Full Coverage Matte Concealer in 29N light-medium. Every attribute compared, with its share of the score.

ComparedYour shade29N light-mediumClosest shade matchN12Score
Shade match55% of overall85
Colour90#e3bda2#ebbd9eVery close colourColour difference 2.2 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2016-hour wear36-hour wearDifferent36-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N12.

Same or better

  • $2 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Tarte Shape Tape Full Coverage Matte Concealer in 29N light-medium. Every attribute compared, with its share of the score.

ComparedYour shade29N light-mediumClosest overall alternativeLight IvoryScore
Shade match55% of overall79
Colour89#e3bda2#edc1a0Very close colourColour difference 2.4 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone45CoolNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory.

Same or better

  • $24 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer N12

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.