Beautler.Your beauty butler

Shape Tape Full Coverage Matte Concealer 34S medium sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches with medium coverage, vegan, without talc or alcohol denat.

  • 23 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 290N

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
34S medium sandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
290N
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
75out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
42
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
89out of 100
Colour
90
Depth
90
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 88
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 85
    $12Ulta BeautyUlta Beauty(product price)$20 less (63%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 34S medium sand (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Very close colour
    • Light · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    305N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 305N

    • Looks identical
    • Light · Warm · peach undertone

    $53

    SephoraView at Sephora
  3. IT Cosmetics Celebration Foundation Illumination

    Medium Tan

    IT Cosmetics Celebration Foundation Illumination, shade Medium Tan

    • Looks identical
    • Light · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

    WalmartView at Walmart
  5. L'Oréal Paris True Match Super-Blendable Foundation

    W3 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W3 Warm Light Medium

    • Very close colour
    • Light · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  6. Yepoda The Dewy Day

    4W

    Yepoda The Dewy Day, shade 4W

    • Very close colour
    • Light · Warm undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 290N, against Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand. Every attribute compared, with its share of the score.

ComparedYour shade34S medium sandClosest match290NScore
Shade match55% of overall89
Colour90#e9bb96#e2b28dVery close colourColour difference 2.3 (0 is identical)
Depth90LightLight mediumCloseDepth difference: 4.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 290N.

Same or better

  • $8 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 290N

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.