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Shape Tape Full Coverage Matte Concealer 35H medium honey dupes and alternatives Tarte

Light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan.

  • 25 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 270N

The equivalent shade and the most similar concealer overall.

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey (Light · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Close colour
    • Light · Warm · golden undertone

    $42

Closest foundations

  1. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

  2. Clinique Acne Solutions Liquid Makeup Foundation

    CN 08 Linen

    Clinique Acne Solutions Liquid Makeup Foundation, shade CN 08 Linen

    • Looks identical
    • Light · Warm undertone

    $39

  3. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD51

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD51

    • Looks identical
    • Light · Warm undertone

    $81

  4. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

  5. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    22W Sand

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 22W Sand

    • Looks identical
    • Light · Warm undertone

    $32

  6. Yepoda The Dewy Day

    4W

    Yepoda The Dewy Day, shade 4W

    • Looks identical
    • Light · Warm undertone

    $39

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 270N, against Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey. Every attribute compared, with its share of the score.

ComparedYour shade35H medium honeyClosest match270NScore
Shade match55% of overall81
Colour85#e8bf9d#ebb88fClose colourColour difference 3.0 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 71/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 270N.

Same or better

  • $8 less
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 270N

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.