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Shape Tape Full Coverage Matte Concealer 35N medium dupes and alternatives Tarte

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
35N mediumChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
25.0 Medium Natural
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
88out of 100
Colour
96
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude
    Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan
    Shade match 74
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35N medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    35N Medium Neutral

    Tarte Face Tape Full Coverage Foundation, shade 35N Medium Neutral

    • Close colour
    • Light medium · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    440 Natural Rose

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 440 Natural Rose

    • Looks identical
    • Light · Cool · rosy undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  2. Kylie Cosmetics Natural Blur Powder Foundation

    5C

    Kylie Cosmetics Natural Blur Powder Foundation, shade 5C

    • Very close colour
    • Light · Cool undertone

    $38

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Medium Cool 4

    • Very close colour
    • Light · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW30

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW30

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    7 Cool

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 7 Cool

    • Very close colour
    • Light · Cool · pink undertone

    $52

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural, against Tarte Shape Tape Full Coverage Matte Concealer in 35N medium. Every attribute compared, with its share of the score.

ComparedYour shade35N mediumClosest match25.0 Medium NaturalScore
Shade match55% of overall88
Colour96#e3b68f#e0b491Looks identicalColour difference 1.3 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 25.0 Medium Natural

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.