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Shape Tape Full Coverage Matte Concealer 35N medium dupes and alternatives Tarte

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural0
  • Satin0
  • Radiant0
  • Luminous0

Formulation

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 7 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 415 Bisque W

The equivalent shade and the most similar concealer overall.

Match price
$32Ulta BeautyUlta Beauty
Same price

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35N medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    35N Medium Neutral

    Tarte Face Tape Full Coverage Foundation, shade 35N Medium Neutral

    • Close colour
    • Light medium · Cool undertone

    $42

Closest foundations

  1. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    440 Natural Rose

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 440 Natural Rose

    • Looks identical
    • Light · Cool · rosy undertone

    $18.99

  2. Kylie Cosmetics Natural Blur Powder Foundation

    5C

    Kylie Cosmetics Natural Blur Powder Foundation, shade 5C

    • Very close colour
    • Light · Cool undertone

    $38

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Medium Cool 4

    • Very close colour
    • Light · Cool undertone

    $49

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW30

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW30

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  5. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

  6. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    7 Cool

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 7 Cool

    • Very close colour
    • Light · Cool · pink undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 415 Bisque W, against Tarte Shape Tape Full Coverage Matte Concealer in 35N medium. Every attribute compared, with its share of the score.

ComparedYour shade35N mediumClosest match415 Bisque WScore
Shade match55% of overall75
Colour92#e3b68f#dab088Very close colourColour difference 2.1 (0 is identical)
Depth93LightLight mediumCloseDepth difference: 3.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 74/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 415 Bisque W.

Same or better

  • Very close colour
  • Same matte finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 415 Bisque W

Match price
$32Ulta BeautyUlta Beauty
Same price

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.