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Shape Tape Full Coverage Matte Concealer 35N medium dupes and alternatives Tarte

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
35N mediumChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium 3N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
38
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
96
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35N medium (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    35N Medium Neutral

    Tarte Face Tape Full Coverage Foundation, shade 35N Medium Neutral

    • Close colour
    • Light medium · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    440 Natural Rose

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 440 Natural Rose

    • Looks identical
    • Light · Cool · rosy undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  2. Kylie Cosmetics Natural Blur Powder Foundation

    5C

    Kylie Cosmetics Natural Blur Powder Foundation, shade 5C

    • Very close colour
    • Light · Cool undertone

    $38

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Medium Cool 4

    • Very close colour
    • Light · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW30

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW30

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    7 Cool

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 7 Cool

    • Very close colour
    • Light · Cool · pink undertone

    $52

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N, against Tarte Shape Tape Full Coverage Matte Concealer in 35N medium. Every attribute compared, with its share of the score.

ComparedYour shade35N mediumClosest matchMedium 3NScore
Shade match55% of overall89
Colour96#e3b68f#e2b490Looks identicalColour difference 1.2 (0 is identical)
Depth99LightLight mediumCloseDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared38
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Luminous finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium 3N

Match price
$31Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.