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Shape Tape Full Coverage Matte Concealer 37G medium-tan golden dupes and alternatives Tarte

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches in serum form, without silicones.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Beige

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
37G medium-tan goldenChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Beige
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Overall match
71out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
52
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
85out of 100
Colour
90
Depth
91
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 37G medium-tan golden (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    36S Medium-Tan Sand

    Tarte Face Tape Full Coverage Foundation, shade 36S Medium-Tan Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    17O Magnolia

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 17O Magnolia

    • Looks identical
    • Light medium · Olive undertone

    $50

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    190 Light

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 190 Light

    • Very close colour
    • Light medium · Olive undertone

    $52

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Neutral Warm 230

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $45

    SephoraView at Sephora
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    18.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 18.5N

    • Looks identical
    • Medium light · Neutral undertone

    $48

    SephoraView at Sephora
  5. Revolution Beauty Skin Silk Serum Foundation

    F7.2NW

    Revolution Beauty Skin Silk Serum Foundation, shade F7.2NW

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $15

    Ulta BeautyView at Ulta Beauty
  6. L.A. Girl Sheer Skin Tinted Foundation

    Beige

    L.A. Girl Sheer Skin Tinted Foundation, shade Beige

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $10

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.

ComparedYour shade37G medium-tan goldenClosest matchBeigeScore
Shade match55% of overall85
Colour90#daaa89#e2b28eVery close colourColour difference 2.3 (0 is identical)
Depth91Light mediumLight mediumSameDepth difference: 4.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70OliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige.

Same or better

  • $20 less
  • Very close colour
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Beige

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.