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Shape Tape Full Coverage Matte Concealer 37G medium-tan golden dupes and alternatives Tarte

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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2 of 30

Only showing matches with medium to full coverage, without talc.

Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
37G medium-tan goldenChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
6.5 Medium
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium-full coverage
Shade match
85out of 100
Colour
89
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $4 more

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
37G medium-tan goldenChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
3.5N
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium-full coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
67
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$33Ulta BeautyUlta Beauty
Costs $1 more

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 37G medium-tan golden (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    36S Medium-Tan Sand

    Tarte Face Tape Full Coverage Foundation, shade 36S Medium-Tan Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    17O Magnolia

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 17O Magnolia

    • Looks identical
    • Light medium · Olive undertone

    $50

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    190 Light

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 190 Light

    • Very close colour
    • Light medium · Olive undertone

    $52

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Neutral Warm 230

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $45

    SephoraView at Sephora
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    18.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 18.5N

    • Looks identical
    • Medium light · Neutral undertone

    $48

    SephoraView at Sephora
  5. Revolution Beauty Skin Silk Serum Foundation

    F7.2NW

    Revolution Beauty Skin Silk Serum Foundation, shade F7.2NW

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $15

    Ulta BeautyView at Ulta Beauty
  6. L.A. Girl Sheer Skin Tinted Foundation

    Beige

    L.A. Girl Sheer Skin Tinted Foundation, shade Beige

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $10

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.

ComparedYour shade37G medium-tan goldenClosest shade match6.5 MediumScore
Shade match55% of overall85
Colour89#daaa89#e4ab84Very close colourColour difference 2.5 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMedium-fullCloseMedium-full coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyDry, normalBoth marketed for normal skin
Overall match 69/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium.

Same or better

  • Very close colour
  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Both claim 16-hour wear
  • Claims a lightweight feel

Different

  • Neutral rather than olive undertone
  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.

ComparedYour shade37G medium-tan goldenClosest overall alternative3.5NScore
Shade match55% of overall80
Colour83#daaa89#cca17fClose colourColour difference 3.3 (0 is identical)
Depth87Light mediumMedium lightCloseDepth difference: 5.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMedium-fullCloseMedium-full coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared68
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N.

Same or better

  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than olive undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium

Match price
$36Ulta BeautyUlta Beauty
Costs $4 more

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N

Best price
$33Ulta BeautyUlta Beauty
Costs $1 more

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.