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Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral dupes and alternatives Tarte

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Cream0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium to full coverage, without talc.

Closest shade matchClosest overall alternative: Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N

The equivalent shade and the most similar concealer overall.

Best price
$33Ulta BeautyUlta Beauty
Costs $1 more

Your shade $32 at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral (Medium light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    37N Medium-Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 37N Medium-Tan Neutral

    • Very close colour
    • Medium light · Cool undertone

    $42

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 32 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium 32 Cool

    • Looks identical
    • Medium light · Cool undertone

    $42

  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Light To Medium Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light To Medium Cool

    • Looks identical
    • Medium light · Cool undertone

    $16

  3. Youngblood Loose Mineral Foundation

    Sunglow

    Youngblood Loose Mineral Foundation, shade Sunglow

    • Looks identical
    • Medium light · Cool undertone

    $50

  4. Dior Forever Hydra Nude Foundation

    3CR Cool Rosy

    Dior Forever Hydra Nude Foundation, shade 3CR Cool Rosy

    • Very close colour
    • Medium light · Cool · pink undertone

    $60

  5. Dior Forever Skin Glow Foundation

    4C Cool

    Dior Forever Skin Glow Foundation, shade 4C Cool

    • Very close colour
    • Medium light · Cool undertone

    $60

  6. Dior Forever Skin Wear Blurring Natural Matte Foundation

    4C Cool

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 4C Cool

    • Very close colour
    • Medium light · Cool undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N, against Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral. Every attribute compared, with its share of the score.

ComparedYour shade38N medium-tan neutralClosest match3.5NScore
Shade match55% of overall82
Colour86#d3a081#cca17fVery close colourColour difference 2.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMedium-fullCloseMedium-full coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared68
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N.

Same or better

  • Very close colour
  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 3.5N

Best price
$33Ulta BeautyUlta Beauty
Costs $1 more

Your shade $32 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.