Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral dupes and alternatives Tarte
4.5 (38,566)·Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly lighter· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same full coverage· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly lighter· Olive rather than cool undertone· Natural rather than matte finish
Score details
Shade match
74
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Olive rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium with golden to olive undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral (Medium light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut, against Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral. Every attribute compared, with its share of the score.
ComparedYour shade38N medium-tan neutralClosest shade matchTan WalnutHow they compareScore
Shade match55% of overall85
Colour60%83#d3a081#dfa57dClose colourColour difference 3.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared60
Finish35%34MatteSatinDifferentSatin finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyDry, combination, normalBoth marketed for normal/combination skin
Overall match 76/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl TruBlend Undercover Concealer in Perfect Beige, against Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral. Every attribute compared, with its share of the score.
ComparedYour shade38N medium-tan neutralClosest overall alternativePerfect BeigeHow they compareScore
Shade match55% of overall79
Colour60%82#d3a081#c5987fClose colourColour difference 3.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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