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Shape Tape Full Coverage Matte Concealer 44H tan dupes and alternatives Tarte

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

The equivalent shade and the most similar concealer overall.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    395 Walnut
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $36SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9 Tan
    Shade match 73
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $30SephoraSephora$2 less (6%)

    Matches: Same warm undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $38SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with warm golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 73
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 79
    $38SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  10. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 64
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with cool rosy undertones

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Walnut
    Shade match 69
    $8Ulta BeautyUlta Beauty$24 less (75%)

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneSatin rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 44H tan (Medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    45H Tan Honey

    Tarte Face Tape Full Coverage Foundation, shade 45H Tan Honey

    • Very close colour
    • Medium · Warm · peach undertone

    $42

Closest foundations

  1. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Rich Honey

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Rich Honey

    • Looks identical
    • Medium light · Warm undertone

    $39

  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Warm 250

    • Very close colour
    • Medium · Warm · peach undertone

    $45

  4. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Tan

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Tan

    • Very close colour
    • Medium light · Warm · golden undertone

    $45

  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y38 - Cool Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y38 - Cool Honey

    • Very close colour
    • Medium · Warm · yellow undertone

    $49

  6. Clinique Stay-Matte Sheer Pressed Powder Foundation

    17 Stay Golden

    Clinique Stay-Matte Sheer Pressed Powder Foundation, shade 17 Stay Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $41

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.

ComparedYour shade44H tanClosest match21.0 Medium TanScore
Shade match55% of overall87
Colour79#d09b7d#cf9d75Close colourColour difference 3.8 (0 is identical)
Depth100MediumMedium lightCloseDepth difference: 0.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan.

Same or better

  • $2 less
  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 21.0 Medium Tan

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.