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Shape Tape Full Coverage Matte Concealer 44H tan dupes and alternatives Tarte

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a satin finish, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: e.l.f. Cosmetics Hydrating Camo Concealer Tan Walnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
44H tanChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Tan Walnut
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Satin · Full coverage
Shade match
69out of 100
Colour
75
Depth
86
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 44H tan (Medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    45H Tan Honey

    Tarte Face Tape Full Coverage Foundation, shade 45H Tan Honey

    • Very close colour
    • Medium · Warm · peach undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Rich Honey

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Rich Honey

    • Looks identical
    • Medium light · Warm undertone

    $39

    SephoraView at Sephora
  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Warm 250

    • Very close colour
    • Medium · Warm · peach undertone

    $45

    SephoraView at Sephora
  4. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Tan

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Tan

    • Very close colour
    • Medium light · Warm · golden undertone

    $45

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y38 - Cool Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y38 - Cool Honey

    • Very close colour
    • Medium · Warm · yellow undertone

    $49

    SephoraView at Sephora
  6. Clinique Stay-Matte Sheer Pressed Powder Foundation

    17 Stay Golden

    Clinique Stay-Matte Sheer Pressed Powder Foundation, shade 17 Stay Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.

ComparedYour shade44H tanClosest shade matchTan WalnutScore
Shade match55% of overall69
Colour75#d09b7d#dfa57dClose colourColour difference 4.2 (0 is identical)
Depth86MediumMedium lightCloseDepth difference: 5.7
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone45Warm · peachNeutral · neutral pinkDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, normalBoth marketed for normal/​combination skin
Overall match 67/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut.

Same or better

  • $24 less
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly cooler undertone
  • Satin finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Tan Walnut

Best price
$8Ulta BeautyUlta Beauty
$24 less (75%)

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.