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Shape Tape Full Coverage Matte Concealer 44H tan dupes and alternatives Tarte

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 7

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 435 Bisque W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $42SephoraSephoraCosts $10 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    45
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan with a peach undertone

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 80
    $24SephoraSephora$8 less (25%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Radiant Creamy Concealer

    Chestnut
    Shade match 74
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD2.5 - medium-deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 44H tan (Medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    45H Tan Honey

    Tarte Face Tape Full Coverage Foundation, shade 45H Tan Honey

    • Very close colour
    • Medium · Warm · peach undertone

    $42

Closest foundations

  1. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Rich Honey

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Rich Honey

    • Looks identical
    • Medium light · Warm undertone

    $39

  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Warm 250

    • Very close colour
    • Medium · Warm · peach undertone

    $45

  4. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Tan

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Tan

    • Very close colour
    • Medium light · Warm · golden undertone

    $45

  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y38 - Cool Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y38 - Cool Honey

    • Very close colour
    • Medium · Warm · yellow undertone

    $49

  6. Clinique Stay-Matte Sheer Pressed Powder Foundation

    17 Stay Golden

    Clinique Stay-Matte Sheer Pressed Powder Foundation, shade 17 Stay Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $41

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.

ComparedYour shade44H tanClosest shade match7Score
Shade match55% of overall92
Colour88#d09b7d#d5a382Very close colourColour difference 2.6 (0 is identical)
Depth93MediumMedium lightCloseDepth difference: 3.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · peachSamefrom retailer shade descriptions
Finish & visual result25% of overall45
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 435 Bisque W, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.

ComparedYour shade44H tanClosest overall alternative435 Bisque WScore
Shade match55% of overall84
Colour73#d09b7d#ca9d76Close colourColour difference 4.5 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 435 Bisque W.

Same or better

  • Same warm undertone
  • Same matte finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Medium rather than full coverage
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 7

Best price
$42SephoraSephora
Costs $10 more

Your shade $32 at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 435 Bisque W

Best price
$32Ulta BeautyUlta Beauty
Same price

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.