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Shape Tape Full Coverage Matte Concealer 48G tan-deep golden dupes and alternatives Tarte

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without talc or silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
48G tan-deep goldenChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
35.5 Rich
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
74out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
73out of 100
Colour
71
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 72
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 71
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 48G tan-deep golden (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    49G Tan-Deep Golden

    Tarte Face Tape Full Coverage Foundation, shade 49G Tan-Deep Golden

    • Very close colour
    • Tan · Olive undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Laura Geller Baked Balance-n-Glow Illuminating Foundation

    Sand

    Laura Geller Baked Balance-n-Glow Illuminating Foundation, shade Sand

    • Looks identical
    • Tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Juvia's Place I Am Magic Velvety Matte Foundation

    440 Savanna

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 440 Savanna

    • Very close colour
    • Tan · Olive · cool olive undertone

    $24

    Ulta BeautyView at Ulta Beauty
  3. Range Beauty True Intentions Skin-Soothing Hydrating Foundation

    Rio

    Range Beauty True Intentions Skin-Soothing Hydrating Foundation, shade Rio

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $16.50

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora
  5. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Golden (N-070)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Neutral Golden (N-070)

    • Looks identical
    • Medium tan · Neutral undertone

    $58

    SephoraView at Sephora
  6. Iconic London Super Smoother Blurring Skin Tint

    Warm Tan

    Iconic London Super Smoother Blurring Skin Tint, shade Warm Tan

    • Looks identical
    • Medium tan · Warm undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich, against Tarte Shape Tape Full Coverage Matte Concealer in 48G tan-deep golden. Every attribute compared, with its share of the score.

ComparedYour shade48G tan-deep goldenClosest match35.5 RichScore
Shade match55% of overall73
Colour71#c27e45#b28057Close colourColour difference 4.9 (0 is identical)
Depth97Medium tanTanCloseDepth difference: 1.6
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 74/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich.

Same or better

  • $2 less
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 35.5 Rich

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.