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Shape Tape Full Coverage Matte Concealer 49W tan-deep warm dupes and alternatives Tarte

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
49W tan-deep warmChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
43.0 Deep Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
78
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Dior

    Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral
    Shade match 82
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 49W tan-deep warm (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    53H Deep Honey

    Tarte Face Tape Full Coverage Foundation, shade 53H Deep Honey

    • Very close colour
    • Deep tan · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Sephora Collection Best Skin Ever Matte Powder Foundation

    46Y Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 46Y Tan

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $24

    SephoraView at Sephora
  2. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    500 Suede W

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $46

    SephoraView at Sephora
  3. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Looks identical
    • Deep tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 29 Warm Pecan

    • Looks identical
    • Deep tan · Warm undertone

    $14.97

    WalmartView at Walmart
  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 185W

    • Very close colour
    • Deep tan · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 375 Tan Warm

    • Very close colour
    • Deep tan · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm. Every attribute compared, with its share of the score.

ComparedYour shade49W tan-deep warmClosest match43.0 Deep HoneyScore
Shade match55% of overall86
Colour78#a96946#a16e55Close colourColour difference 3.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey.

Same or better

  • $2 less
  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 43.0 Deep Honey

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.