Shape Tape Full Coverage Matte Concealer 53N deep dupes and alternatives Tarte
4.5 (38,566)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep with cool subtle red undertones
$8Ulta Beauty(product price)$24 less (75%)4.2 (5,664)
Matches: Same matte finish· Same full coverage· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Described as rich deep, yours as deep
Score details
Shade match
40
Finish & visual result
89
Wear & performance
86
Skin suitability
100
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 39% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as rich deep, yours as deep · Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: rich w/ neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as deep
Matches: Same full coverage· Claims a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
50
Finish & visual result
73
Wear & performance
86
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Described as tan, yours as deep
Score details
Shade match
40
Finish & visual result
100
Wear & performance
66
Skin suitability
60
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as tan, yours as deep · Neutral rather than cool undertone · Not marketed for combination skin
Retailer shade note: Tan with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
53
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53N deep (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon, against Tarte Shape Tape Full Coverage Matte Concealer in 53N deep. Every attribute compared, with its share of the score.
ComparedYour shade53N deepClosest matchDeep CinnamonHow they compareScore
Shade match55% of overall77
Colour60%63#9f7866#aa7c5aSlight colour differenceColour difference 5.9 (0 is identical)
Depth15%95TanTanSameDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyOily, combination, normalBoth marketed for normal/combination/oily skin
Overall match 82/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (6%)
