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Shape Tape Full Coverage Matte Concealer 54H deep honey dupes and alternatives Tarte

Deep · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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6 of 30

Only showing matches cruelty-free, without talc.

  • 22 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 74
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Deep, Warm Olive

    High confidence· Digital match

    View match
  2. Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 78
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $30Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 54H deep honey (Deep · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    58H Rich Honey

    Tarte Face Tape Full Coverage Foundation, shade 58H Rich Honey

    • Very close colour
    • Deep · Warm · peach undertone

    $42

Closest foundations

  1. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F16NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F16NW

    • Looks identical
    • Deep · Warm undertone

    $8

  2. Range Beauty True Intentions Skin-Soothing Hydrating Foundation

    Bonfire

    Range Beauty True Intentions Skin-Soothing Hydrating Foundation, shade Bonfire

    • Looks identical
    • Deep · Warm undertone

    $16.50

  3. NARS Natural Matte Longwear Foundation

    NAMIBIA

    NARS Natural Matte Longwear Foundation, shade NAMIBIA

    • Very close colour
    • Deep · Warm undertone

    $55

  4. SUBTL. Beauty Stackable BB Powder Foundation Single

    Deepest 1W

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Deepest 1W

    • Very close colour
    • Deep · Warm undertone

    $24

  5. Revolution Beauty Superdewy Cushion Foundation

    Dark Neutral Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Dark Neutral Warm

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $14

  6. Natasha Denona HY-GLAM Powder Foundation

    YN14

    Natasha Denona HY-GLAM Powder Foundation, shade YN14

    • Very close colour
    • Deep · Warm · yellow undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against Tarte Shape Tape Full Coverage Matte Concealer in 54H deep honey. Every attribute compared, with its share of the score.

ComparedYour shade54H deep honeyClosest shade match24NScore
Shade match55% of overall83
Colour87#8b5035#874c2aVery close colourColour difference 2.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • $2 less
  • Very close colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut, against Tarte Shape Tape Full Coverage Matte Concealer in 54H deep honey. Every attribute compared, with its share of the score.

ComparedYour shade54H deep honeyClosest overall alternativeChestnutScore
Shade match55% of overall82
Colour85#8b5035#86563bClose colourColour difference 3.1 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 76/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut.

Same or better

  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.