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Shape Tape Full Coverage Matte Concealer 55W rich warm dupes and alternatives Tarte

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or silicones.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 10 W

The equivalent shade and the most similar concealer overall.

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 55W rich warm (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    59W rich warm

    Tarte Face Tape Full Coverage Foundation, shade 59W rich warm

    • Very close colour
    • Deep · Warm undertone

    $42

Closest foundations

  1. Tarte Maracuja Juicy Glow Tint

    55H Deep Honey

    Tarte Maracuja Juicy Glow Tint, shade 55H Deep Honey

    • Looks identical
    • Deep · Warm · peach undertone

    $42

  2. Tarte Timeless Hydrating Foundation

    57H Rich Honey

    Tarte Timeless Hydrating Foundation, shade 57H Rich Honey

    • Looks identical
    • Deep · Warm undertone

    $42

  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Dark Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Dark Warm

    • Looks identical
    • Deep · Warm undertone

    $16

  4. ILIA True Skin Serum Foundation

    Flores SF13.5

    ILIA True Skin Serum Foundation, shade Flores SF13.5

    • Very close colour
    • Very deep · Warm · golden undertone

    $56

  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    7N2 Rich Amber

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 7N2 Rich Amber

    • Very close colour
    • Deep · Warm · golden undertone

    $55

  6. Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint

    14

    Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint, shade 14

    • Very close colour
    • Deep · Warm undertone

    $36

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W, against Tarte Shape Tape Full Coverage Matte Concealer in 55W rich warm. Every attribute compared, with its share of the score.

ComparedYour shade55W rich warmClosest matchTone 10 WScore
Shade match55% of overall85
Colour77#804837#845037Close colourColour difference 4.1 (0 is identical)
Depth93DeepDeepSameDepth difference: 3.6
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 66/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W.

Same or better

  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy Tone 10 W

Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.