Shape Tape Full Coverage Matte Concealer 55W rich warm dupes and alternatives Tarte
4.5 (38,566)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with neutral brown undertones
Matches: Same full coverage· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
70
Wear & performance
49
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: deep skin with neutral undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 55W rich warm (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7W, against Tarte Shape Tape Full Coverage Matte Concealer in 55W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade55W rich warmClosest shade match7WHow they compareScore
Shade match55% of overall89
Colour60%82#804837#7a442cClose colourColour difference 3.3 (0 is identical)
Depth15%95DeepVery deepCloseDepth difference: 2.9
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 15.5 Deep, against Tarte Shape Tape Full Coverage Matte Concealer in 55W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade55W rich warmClosest overall alternative15.5 DeepHow they compareScore
Shade match55% of overall82
Colour60%77#804837#744935Close colourColour difference 4.0 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 83/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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