Shape Tape Full Coverage Matte Concealer 55W rich warm dupes and alternatives Tarte
4.5 (38,566)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Matches: Same warm undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 55W rich warm (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Tarte Shape Tape Full Coverage Matte Concealer in 55W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade55W rich warmClosest match6W1How they compareScore
Shade match55% of overall85
Colour60%77#804837#7d4127Close colourColour difference 4.0 (0 is identical)
Depth15%94DeepVery deepCloseDepth difference: 3.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 78/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
