Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Skin type
Preferences
Avoid an ingredient
8 of 30 matches
Only showing matches made for combination skin, with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $32 at Sephora
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (6%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: very rich with red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourNeutral rather than warm undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone
Retailer shade note: very rich with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly lighter
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter
Retailer shade note: rich deep with neutral golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Noticeably different swatch colour
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: rich deep with warm neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same full coverageBoth claim not settling into linesClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: rich with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep skin with neutral cool undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $4 moreMatches: Same warm undertoneSame full coverageBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyThe closest shade to Tarte Shape Tape Full Coverage Matte Concealer 64W espresso warm (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
63H Espresso Honey
$42
63N Espresso Neutral
$42
33D
$47
Cafe Au Bae
$14.50
24: Java
$14
Warm Espresso (W-114)
$58
63H Espresso Honey
$42
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache, against Tarte Shape Tape Full Coverage Matte Concealer in 64W espresso warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache.
10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
SephoraYour shade $32 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
